THE KARDASHIAN JENNER EFFECT

Xena & Naomi, the one & only original ‘upside down’ bikini by Sommer Swim. The Xena halter neck bikini top has resurged as this season’s hottest bikini trend. A favourite among the Kardashian / Jenner sisters, the adjustable string tie bikini top shot to covetable status in 2020, after Kendall Jenner uploaded a series of images of herself to Instagram in the Xena Baroque Halter Bikini Top and Naomi Baroque Tie Side Bikini Bottoms with the caption: “Me and this bikini: a love story” while vacationing in the Bahamas. 

Kendall Jenner wears Xena Baroque Print Halter Bikini Top & Naomi Baroque Print Tie Side Bikini Bottoms.

The lust-worthy set was spotted again on Kendall’s lean bod while holidaying in Mexico earlier this year. This time the model opted for our new season Bahamas Print from the Ile Mustique collection. 

Kendall Jenner wears Xena Bahamas Print Halter Bikini Top & Naomi Bahamas Print Tie Side Bikini Bottoms.

The string tie bikini set was most recently spotted on makeup mogul Kylie Jenner and her eldest sister Kourtney Kardashian while sun soaking at home in California. While the top gives the appearance of a triangle bikini top worn upside down, the Xena has in-fact been designed to look and fit this way. 

Kylie Jenner wears Xena Sirius Halter Bikini Top & Naomi Sirius Tie Side Bikini Bottoms.

Kourtney Kardashian wears Xena Venere Halter Bikini Top & Naomi Venere Tie Side Bikini Bottoms.

We love to see how the girls are tying and styling their bikini tops, further cementing the ‘upside down’ bikini look as one of the biggest bikini trends to try this summer.